Creating WhatsApp templates
WhatsApp message templates allow businesses to use existing, pre-approved templates to send structured messages to customers who opt in to receive notifications. These can be messages with appointment reminders, shipping details, troubleshooting, or payment updates. You can create multiple templates in different categories.
Instructions
- Go to Business Manager and select your company.
- Click on bottom left.
- Click on top left.
- Click on “WhatsApp Accounts”.
- Select your business’s WhatsApp account.
- Click on “WhatsApp Management”.
- Click on the account you want to create the message template for
- Click on 3 dots icon.
- Click on “Manage Message Templates”.
- Click on “Create Message Template”.
- Choose your category, name and language:
- Category: Choose which type of template you want to create: Marketing, Help, or Authentication. You can hover over the template types to view the details of each template.
- Name: Enter the name of the template and use only lowercase letters, numbers, and underscores.
- Language: Choose which languages your message template should contain. You can remove languages or add more languages in the next step.
- Click “Continue”.
- For Help and Marketing templates, follow these steps:
- Add example: If you want to include variables or media (optional), you’ll need to add a content example for your template by clicking the Add example button. This will help Meta during the review and approval process so that Meta understands what kind of message you’re sending. Make sure that these are representative examples and don’t include any customer information.
- Heading (optional): Add a title or choose the type of media you’d like to use as your headline.
- Body: Enter the text of your message in your selected language. You can edit the text formats, add emojis, or include variables. These variables allow a developer to add unique information when entering the templates into the WhatsApp Business platform, such as specific names, locations, or tracking numbers.
- Footnote (optional): Add a short line of text at the bottom of your message template.
- Buttons (optional): We offer several buttons for marketing and help messages that can help you increase engagement. You can choose from the drop-down menu to create buttons that allow customers to respond to your message or take action. Select None if you don’t want to add any buttons.
- Call to action: You can add up to 10 buttons to a list of buttons that allow your customers to take an action. Options include Call phone number and Visit website. This allows you to add a phone number or website URL to your chat message. If you choose Visit website, you can choose from 2 URLs: a static (fixed) website URL or a dynamic website URL. A dynamic website URL allows you to create a personalized link for the customer by adding a variable to the end of the link. This allows the customer to view specific information on your website. Note: You can combine a call to action and quick reply into one button.
- Quick reply: Create up to 3 buttons that allow customers to respond to your chat message.
- When you are done, click Send.
Your chat message template will now be submitted for review. You can view the status of your template under Chat message templates. Once your template is approved, you can start sending chat messages using this template.